Verdin 24 Hour Give – Literacy for Life

Last Thursday we got to participate for the second time in giving 24 straight hours of video production to a selected non-profit organization in San Luis Obispo County. The organization chosen was the Literacy Council of San Luis Obispo who after a few hours into the give, changed their name to the much improved “Literacy for Life.”

Red CANARY produced 3 public service announcements in the 24 hour period that can be seen below:

You can read more about the Verdin 24 Hour Give event here.

Check out a few behind the scenes photos below:

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Literacy for Life Executive director Bernadette Bernadi gives a speach.
Literacy for Life Executive director Bernadette Bernadi gives a speach.
24 Hour Give
24 Hour Give
Client intake.
Client intake.
Brainstorming in process.
Brainstorming in process.
Behind the scenes interview
Behind the scenes interview
Doing some rendering at 3:39 AM.
Doing some rendering at 3:39 AM.
Behind the scenes. Getting some b-roll of Literacy for Life in action.
Behind the scenes. Getting some b-roll of Literacy for Life in action.

Consumer Product Video – Latest work

CleanStart by RainSoft

When Rainsoft, a water treatment company that’s been around since 1953, needed a new video to communicate directly with consumers they turned to Red CANARY. Tasked with communicating a brand new way of doing laundry, Red CANARY wrote and produced this video full with motion graphics animation and live video footage to help potential customers understand how it all works and the benefits.

Filming this video was a lot of fun. Check out some of the behind the scenes photos:

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